Embracing Timeless Elegance with the Demure Trend

October 31, 2024

Have You Heard of This Season's Fashion Term: "Demure"?

The “Demure” trend, which started on TikTok, is quickly spreading and taking the fashion world by storm.

The term "Demure" means "modest" or "quiet" in essence.

While last year bold, eye-catching styles like Y2K took center stage, this season's trend is all about a refined minimalism with a touch of edge. This understated elegance is perfect for office looks that are both polished and chic.

Luxury brands like Prada, Bottega Veneta, and Chloe have all embraced the Demure look.

Bottega Veneta X Je la connais (Minon)

it’s especially fitting for fall with its calm, sophisticated vibe.

Max Mara X Je la connais (Calais ankle boots)

Chocolate brown, in particular, adds a sense of luxury, making it a fitting color for both autumn and winter.

Tommy Hilfiger X Je la connais (Leo loafers)

A pair of loafers completes a classic Demure look that is both timeless and graceful.

Gigi Hadid X Je la connais(Leo loafers)

For example, Gigi Hadid's casual outfit with a chocolate-toned top brings a relaxed yet polished look,

Blackpink(Rose) X Je la connais(Tours)

while Blackpink's Rosé styled the Demure look with understated tones and a pair of straight-cut jeans.

@anoukyve X Je la connais (Canne)

Demure fashion is perfect for everyday wear.

A simple top with relaxed straight jeans, paired with a classic black long coat, is an outfit that can transition easily from day-to-night events. Add a statement shoe for an effortless upgrade to your evening style.

The Demure trend brings a timeless style that’s great for daily wear and special occasions alike.

This fall, why not try the Demure look to show off your unique style?

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